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United tie up sponsorship deal with Japanese social gaming firm ahead of pre-season tour

Published: 09:38 EDT, 25 April 2013 | Updated: 09:39 EDT, 25 April 2013

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Manchester United have added to their ever-growing list of partners by entering into a two-year sponsorship deal with a Japanese social gaming company.

United commercial director Richard Arnold says the deal with gloops, a Tokyo-based developer of mobile video games, will 'help the club deepen our engagement with many of our 4 million followers in Japan.'

United, who clinched a 20th English league title on Monday, will visit Japan as part of their preseason tour this summer.

Global appeal: Manchester United wrapped up a 20th title on Monday

The Premier League giant says gloops will become its first 'social gaming partner, allowing them the right to create and distribute a statistical-based battle card social game in Japan.'

Gloops make mobile apps involving character-driven card games which users play while interacting with other members, and will use the sponsorship to release a special United-themed version of their product in Japan.

Their president, Shinsuke Kawakata, was eager to announce the deal, saying: 'We are delighted to be launching our partnership with Manchester United, to create new game titles for the Club’s millions of Japanese fans.'