Tinder confirm they are exploring possibility of 'potential partnership opportunities' with Manchester United
- Manchester United have held talks with dating app Tinder
- Nine Premier League clubs have signed sleeve deals ahead of the 2017-18 season
- Tinder already have a deal with Napoli and their striker Arkadiusz Milik
- The talks were first revealed by Sportsmail in Charles Sale's Sports Agenda
Dating app Tinder have confirmed their interest in sponsoring Manchester United, as first revealed by Sportsmail's Sports Agenda column.
A Tinder spokesperson said: ‘We are in talks with Manchester United to explore potential partnership opportunities. We are excited to see what we can do together.’
United have an opening for a sleeve sponsor - a new commercial opportunity for Premier League clubs from the upcoming season - but Tinder are also examining other opportunities.
Dating app Tinder have confirmed their interest in sponsoring Manchester United
A Tinder spokesperson said: ‘We are in talks to explore potential partnership opportunities'
United are looking for a sleeve sponsor - a new commercial opening for Premier League clubs
Nine clubs, including United's big six rivals Chelsea and Manchester City, have signed sleeve deals but none for any amount near the £12million a year that Tinder are said to be offering.
The advertising space on the left sleeve - with the Premier League logo on the right - is being valued by the industry at 20 per cent of the main shirt sponsor. So Tinder paying £12m fits in with the £50m a year United are paid by Chevrolet.
The Tinder talks with United come as the dating app, which has 50million users making one billion swipes per day, is looking for a more mainstream image and a global following.
The partnership could open up new ways to connect with fans. Tinder already have a deal with Italian club Napoli, which includes special interaction with Poland striker Arkadiusz Milik, who was given a dating profile on the app.
Napoli and their striker Arkadiusz Milik teamed up with the online dating app in May
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