Gazidis emailed players and staff last week to claim the transfer window was a good one for the Gunners and their “improved squad” can now challenge for the Premier League title.
Astonishingly, he also claimed keeping hold of Alexis Sanchez and Mesut Ozil was “a clear statement of our ambition”.
That’s despite Arsenal accepting a £60m bid from Manchester City and only pulling the plug at the last minute when £92m replacement Thomas Lemar snubbed a deadline day switch from Monaco.
Arsenal have had a poor start this season and hit rock bottom with a 4-0 defeat at Liverpool eight days ago piling the pressure on Arsene Wenger.
But despite all the turmoil and the £35m sale of Alex Oxlade-Chamberlain to Liverpool, Gazidis claims the club is in great shape.
After saying he wanted “to give some perspective on the transfer window amid all the hysteria” he said: “At the end of the window, reviewing all activity, we have once again improved the quality and depth of our squad.”
Gazidis sent the round-robin email at 10.18am on Friday claiming the negative reaction to the club’s efforts in the transfer window had been influenced by their “unacceptable” performance at Anfield.
Saying there had been a “lot of noise around the transfer window” he said: “Everything is coloured by results...a positive performance at Liverpool would have coloured this transfer window very differently”
“We have had a poor start to the season but have the quality to turn it around and turn around performances and compete for the title. It is time to get back to what it is all about, the football.
“The manager and players know that the performance at Anfield was not good enough and they will be focused to put that right after the international break.”
Gazidis also claims keeping Sanchez and Mesut Ozil - who are both in the final year of their contracts - was “a clear statement of our ambitions and should help refute suggestions we are just about the money. That is simply nonsense.”
Arsenal made a profit in the transfer window, bringing in £62m as a whole raft of players were let go, headed by Oxlade-Chamberlain.
England defender Kieran Gibbs, Spanish striker Lucas Perez and Brazilian defender Gabriel also found new clubs.
Despite finishing 18 points behind champions Chelsea last season and losing two out of their first three games in the league, the Gunners’ only summer signings were Alexandre Lacazette for £52m and full-back Sead Kolasinac on a free.
Gazidis offered to meet worried players and staff in the canteen for a chat and a cup of tea if they wanted to quiz him about the club’s actions.
