That’s the view of Blues legend Gianfranco Zola.
The Spain international has hit the ground running at Chelsea following his £70m move from Real Madrid this summer.
Morata, 24, has netted three goals in four games under Antonio Conte.
However, Zola has warned the former Juventus hitman, claiming he must be more consistent if Chelsea are to be successful.
"I know he is a very talented player with amazing skills, but he has never been a regular," he told talkSPORT.
"He played with Juventus and he wasn’t a regular, the same for Real Madrid.
"Nobody doubts his qualities but he is still young and needs to find consistency because when you play for teams like Juventus, Real Madrid and Chelsea you have to be consistent.
"Obviously Antonio Conte with his methods, his work ethic, he is helping him a lot and it seems he is going in the right direction.
"For Chelsea, the main striker is a vital position and if he plays well then Hazard, Pedro, Willian, all the players around him, will play well also."
Chelsea are back in action tonight when the Blues face Qarabag in the Champions League group stages at Stamford Bridge.
