You know the feeling when you lose a silly bet with your mates?
Twitter user @sxmleach does.
The Arsenal fan made the decision to tweet "if Arsenal sign Lacazette I'll get a tattoo of his face somewhere on me body" on June 30.
Five days later Lyon man Lacazette did indeed sign for Arsenal - becoming a club record £52m transfer at the same time.
Unfortunately for him, the Internet doesn't forget.
Within minutes of the contract being scribbled all over, the banter team behind Arsenal's official Twitter account had already replied to the tweet.
"We've been here before, haven't we?!" came the response and with that @sxmleach knew his fate had been decided.
So this weekend, @sxmleach went down to his local tattoo parlour in Hull to get Alexandre Lacazette's face plastered on his body.
He classily chose his backside.
And the results is a permanent reminder why not to shout your mouth on social media.
Hilariously, the image doesn't even look like Lacazette according to @sxmleach - it is a spitting image for Darren Bent.
As in Darren Bent the former Tottenham player.
@sxmleach, your lesson have been learned.