Jose Mourinho was chuffed with Manchester United's 4-0 win over Swansea City at the Liberty Stadium on Saturday.
And Red Devils fans began sharing a picture of the Portuguese puffing on an imaginary cigar - apparently before the game - to sum up his feelings on the result.
Mourinho's United side boast a 100 per cent record from their first two Premier League games of the season after beating West Ham on the opening day.
Eric Bailly broke the deadlock at the Liberty Stadium, following up on Paul Pogba header that clattered the bar to tap home.
Romelu Lukaku made it two - becoming the fifth player to net in his first two Premier League appearances for Manchester United - after the break to set up a sensational finish.
United then piled on the misery for the home side, with Anthony Martial and Pogba making it 4-0 in a stunning three-minute spell.
Cameras captured Mourinho beaming shortly before the game as he went to speak to Swans manager Clement.
He then brought his fingers to his mouth, as if clutching a cigar, and pretended to puff, prompting his opposite number to laugh back.
The gesture wasn't missed by United fans, with many taking to social media to share it and praise the team and Mourinho's brilliant start.