Manchester United midfielder Juan Mata has pledged to give one per cent of his wages to football-based movement Common Goal, and has urged other players to join him in supporting the new initiative.
The Spain international announced he would make the gesture after a trip to the slums of Mumbai, where he spent time with disadvantaged children as part of one of the group's football schemes.
Mata said: "One of the first lessons I learned in football is that it takes a team to win a game.
“We live by this mantra on the pitch, yet we rarely see it play out in the social impact space, which is dominated by individual initiatives.
"Through Common Goal we’re creating a collaborative way for football to give back to society."
The 29-year-old, who scored six goals in 25 appearances for the Red Devils last season, has forged a hugely favourable reputation since his move to Old Trafford in 2014 with a number of heartwarming acts of kindness.
He now wants more players to follow his lead and donate 1% of their earnings to the Common Goal movement, which raises a collective fund used to help football charities across the globe.
“What we’re trying to do is define a shared social agenda for football,” said Mata.
“Common Goal goes beyond individual brands and egos to deliver a greater impact. By making the pledge, we can form a lasting connection between football as a business and ootball as a tool for social change.
"I urge my fellow players to get involved."