Torino's Davide Zappacosta isn't exactly a name that many Chelsea fans would have been familiar with before transfer deadline day, but then suddenly he came into sharp focus.
The 25-year-old Italian international is being targeted by the Blues to play at right wing-back, after they missed out on Alex Oxlade Chamberlain to Liverpool .
Zappacosta played for Italy under the Chelsea boss Antonio Conte, and has four caps for his country, but he's unlikely to have been too high on the list of the champions' major transfer targets.
And that was possibly on the mind of one mischief-making Wikipedia user who took to Zappacosta's page within minutes of the news about the deal breaking and swiftly edited it.
Under the introductory section of the defender's page, they wrote: "Zappacosta when translated into English means 'panic buy'".
It's funny because it's true, isn't it?