Manchester United in talks with dating app Tinder over £12million-a-year sponsorship deal
Red Devils will become the tenth Premier League club to sign an advertising contract down the arm of their kit
MANCHESTER UNITED may have found a new advertising match - in online dating service Tinder.
The Red Devils are believed to have spoken to the Silicon Valley company about starting a relationship together.
The Daily Mail reports hook-up app Tinder - which has sparked the potential for over 8BILLION romances since its launch in 2012 - have flirted with the idea of paying United £12million a year to become their official sleeve sponsor.
The top flight granted clubs the chance to display two sponsors on their shirts this season, with company logos set to replace the Premier League badge down the left arm of kits.
So far, nine Prem sides - including Manchester City and Chelsea - have signed deals ahead of the new season.
United earn a staggering £50m a year through their existing deal with Chevrolet.
Tinder reportedly want a more mainstream image, and have taken steps in football in order to achieve this.
Serie A giants Napoli became the first club to sign a deal with the app in May this year.
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Part of its terms allowed for fans to interact with Poland striker Arkadiusz Milik after he was given a private profile.
The 23-year-old later picked four supporters for a stadium tour through it.
Tinder in numbers
- Launched in 2012
- Estimated 50million users worldwide
- About 10million people use the dating app every day
- Over 100million downloads
- Tinder has recorded more than 8billion matches since launching
- Over 1billion swipes are recorded every day
Tinder has 50m users and records over 1BN swipes a day from singletons looking for love.
In March, Tinder branched out by launching a desktop version of its app.
Tinder said in a statement: "We are in talks with Manchester United to explore potential partnership opportunities. The associated terms and costs have been inaccurately reported, and nothing has yet been finalized. We are excited to see what we can do together.”