David Beckham loses £20million Sky deal after four-year partnership with Manchester United hero ends
Golden Balls was paid £5m-a-year to take part in the ads and appear at a handful of Sky Academy grassroots sports events
DAVID BECKHAM is to be be axed as a Sky ambassador after pocketing£20million from a four-year deal, according to reports.
The Mail claim the former Manchester United and England midfielder will not have his contract renewed after three advertising campaigns.
Golden Balls was paid £5million a year to take part in the ads and appear at a handful of Sky Academy grassroots sports events.
A Sky Sports spokesman said: 'Sky's partnership with David Beckham has come to its natural conclusion.
“It was a great relationship with an iconic sportsman and we wish David all the best.”
The ex-Real Madrid man penned the mega-money deal in 2013 when Sky were worried about BT Sport – then the new kids on the block – hoovering up some of TV’s top talents.
Becks was still playing for Ligue 1 side PSG when he signed the deal and said at the time of the agreement: “Mentors and role models have always been important to me.
“When I was young, they helped me to believe in myself and gave me the confidence to follow my dreams. That's what Sky Academy will do and I'm excited to be a part of it.
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“It's not just about the sports, it's about TV, it's about the arts, it's about creating opportunities for young children and giving children the opportunity to become better people, better personalities and giving them a good chance in life.
“Sky have followed my career since I broke into the Manchester United first team.
“They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them.”