Tinder confirm they are in talks with Manchester United

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Manchester United have held talks with dating app Tinder
Nine Premier League clubs have signed sleeve deals ahead of the 2017-18 season
Tinder already have a deal with Napoli and their striker Arkadiusz Milik
The talks were first revealed by Sportsmail in Charles Sale's Sports Agenda

Published: 07:32 EDT, 3 August 2017 | Updated: 10:50 EDT, 3 August 2017

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Dating app Tinder have confirmed their interest in sponsoring Manchester United, as first revealed by Sportsmail's Sports Agenda column.

A Tinder spokesperson said: ‘We are in talks with Manchester United to explore potential partnership opportunities. We are excited to see what we can do together.’

United have an opening for a sleeve sponsor - a new commercial opportunity for Premier League clubs from the upcoming season - but Tinder are also examining other opportunities.

Dating app Tinder have confirmed their interest in sponsoring Manchester United

A Tinder spokesperson said: ‘We are in talks to explore potential partnership opportunities'

United are looking for a sleeve sponsor - a new commercial opening for Premier League clubs

Nine clubs, including United's big six rivals Chelsea and Manchester City, have signed sleeve deals but none for any amount near the £12million a year that Tinder are said to be offering.

The advertising space on the left sleeve - with the Premier League logo on the right - is being valued by the industry at 20 per cent of the main shirt sponsor. So Tinder paying £12m fits in with the £50m a year United are paid by Chevrolet.

The Tinder talks with United come as the dating app, which has 50million users making one billion swipes per day, is looking for a more mainstream image and a global following.

The partnership could open up new ways to connect with fans. Tinder already have a deal with Italian club Napoli, which includes special interaction with Poland striker Arkadiusz Milik, who was given a dating profile on the app.