Alvaro Morata admits his £70m price tag has heaped the pressure on him and claims his doubters are already “killing” him.

Morata is champions Chelsea's big summer signing and the club record capture will be tasked with filling the boots of want away striker Diego Costa.

The 24 year-old is waiting to open his account for the Blues after two appearances in pre-season and also missed a penalty in Chelsea's Community Shield shootout defeat to Arsenal.

He said: “I admit it [his fee] is a very important amount, but I have personality to play quietly and go my way.

“I have only played two pre-season games, 15 official minutes and a failed penalty and they're already killing me, so I know what's ahead.

Morata was unsuccessful from the spot at Wembley (
Image:
Arsenal FC via Getty)
The Spaniard trudges away (
Image:
AMA/Getty)

“It is the price that must be paid for such a large transfer. And it's something that motivates me and makes me work harder every day.

“I know now twice as many people look at me.”

Morata has set himself a target of scoring at least 20 goals in his debut season but insists goals are not everything.

He said: “I wish I could score more than 20! It's my job. But it is not an obsession for me over winning titles.

“For example, in Juve I did not score any more than 20 goals, and I won all the titles except the Champions League final.

“I have scored 15 or 16 goals and raised titles and other forwards have made 35 and have not won anything.

“I want to score them, but a player can be remembered for other things in the game.”

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