Romelu Lukaku has sent a brilliant message to H&M after the retailer sparked a racism storm with an advertisement.

Yesterday, the high street fashion chain apologised and removed the image from its website after it was branded racist.

The picture in question depicted a little black boy wearing a green hoodie with the slogan 'Coolest Monkey in the Jungle'.

People were shocked by the juxtaposition, branding the ad "disgusting and shameful".

And now, Lukaku has weighed in on the row, posting a brilliant response on Instagram.

The Belgian hotshot, 24, shared a digitally doctored version of the ad, with the slogan 'Black is Beautiful' emblazoned across the front of the boy's hoodie.

Alongside it, he wrote: "You're prince soon to be a king. Don't let anybody tell you different ... #blackexcellence"

Several of his 2.3 million followers praised his "powerful message".

Yesterday, outraged shoppers took to Twitter to complain, with many calling for people to boycott the shop.

The hoodie, which is designed for boys aged one to 10-years-old, is still on sale for £7.99.

However, the photo attached has been removed and replaced with a picture of the hoodie.

A H&M spokesman told the Evening Standard : "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

There were also those who did not believe the photo was racist.