Manchester United’s classy act of raising awareness for equality doesn’t quite go to plan
Henrikh Mkhitaryan accidentally held the #EqualGame sign backwards during United's team photo ahead of Benfica win
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MANCHESTER UNITED'S classy act of raising awareness for equality in football didn't exactly go to plan after holding the sign BACKWARDS.
A number of clubs competing in the Champions League posed with an #EqualGame plaque before this week's fixtures.
But Henrikh Mkhitaryan accidentally held it in reverse during United's team photo ahead of their 1-0 win in Benfica.
#EqualGame is a campaign for equal rights in football across the globe.
It is drive by Uefa stemming from the Respect initiative launched in 2008.
The message No To Racism has derived from Respect for the past four years.
In August, Uefa teamed up with some of the world's biggest stars to launch the demand for respect across all backgrounds in the sport.
Cristiano Ronaldo, Lionel Messi and Paul Pogba are among its ambassadors.
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A video on EqualGame's official website explains: "European football is more diverse and multi-cultural than ever.
"Our competitions and grassroots projects feature players and fans from all backgrounds.
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"And for Uefa it is important to communicate that football is for all.
"Respect is a social responsibility initiative launched in 2008. For the last four years, this initiative has featured the message No To Racism.
"Uefa is now evolving and expanding this message in an effort to promote inclusion, diversity and accessibility across not only ethnicity but also gender, age, sexual orientation, all abilities and social backgrounds.
"The new campaign gives all football lovers in Europe a voice to share what football means to them.
"The new respect campaign is called #EqualGame. Because everyone is entitled to enjoy football. No matter who you are, where you're from, or how you play. On the pitch, we're all the same."
